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Using Search Operators

Google Search Operators

Search Service	Search Operators
Web Search	allinanchor:, allintext:, allintitle:, allinurl:, cache:, define:, filetype:, id:,
	inanchor:, info:, intext:, intitle:, inurl:, phonebook:, related:, site:
Image Search	allintitle:, allinurl:, filetype:, inurl:, intitle:, site:
Groups	allintext:, allintitle:, author:, group:, insubject:, intext:, intitle:
Directory	allintext:, allintitle:, allinurl:, ext:, filetype:, intext:, intitle:, inurl:
News	allintext:, allintitle:, allinurl:, intext:, intitle:, inurl:, location:, source:
Product Search	allintext:, allintitle:

The following is an alphabetical list of the search operators. This list includes operators that are not officially supported by Google and not listed in Google’s online help.

Note: Google may change how undocumented operators work or may eliminate them completely.

Each entry typically includes the syntax, the capabilities, and an example. Some of the search operators won’t work as intended if you put a space between the colon (:) and the subsequent query word. If you don’t care to check which search operators require no space after the colon, always place the keyword immediately next to the colon. Many search operators can appear anywhere in your query. In our examples, we place the search

operator as far to the right as possible. We do this because the Advanced Search form writes queries in this way. Also, such a convention makes it clearer as to which operators are associated with which terms.

allinanchor: If you start your query with allinanchor:, Google restricts results to pages containing all query terms you specify in the anchor text on links to the page. For example, [ allinanchor: best museums sydney ] will return only pages in which the anchor text on links to the pages contain the words “best,” “museums,” and “sydney.”

Anchor text is the text on a page that is linked to another web page or a different place on the current page. When you click on anchor text, you will be taken to the page or place on the page to which it is linked. When using allinanchor: in your query, do not include any other search operators. The functionality of allinanchor: is also available through the Advanced Web Search page, under occurrences.

allintext: If you start your query with allintext:, Google restricts results to those containing all the query terms you specify in the text of the page. For example, [ allintext: travel packing list ] will return only pages in which the words “travel,” “packing,” and “list” appear in the text of the page. This functionality can also be obtained through the Advanced Web Search page, under occurrences.

allintitle: If you start your query with allintitle:, Google restricts results to those containing all the query terms you specify in the title. For example, [ allintitle: detect plagiarism ] will return only documents that contain the words “detect” and “plagiarism” in the title. This functionality can also be obtained through the Advanced Web Search page, under occurrences.

The title of a webpage is usually displayed at the top of the browser window and in the first line of Google’s search results for a page. The author of a website specifies the title of a page with the HTML TITLE element. There’s only one title in a webpage. When using allintitle: in your query, do not include any other search operators. The functionality of allintitle: is also available through the Advanced Web Search page, under occurrences.

In Image Search, the operator allintitle: will return images in files whose names contain the terms that you specify.

In Google News, the operator allintitle: will return articles whose titles include the terms you specify.

allinurl: If you start your query with allinurl:, Google restricts results to those containing all the query terms you specify in the URL. For example, [ allinurl: google faq ] will return only documents that contain the words “google” and “faq” in the URL, such as “www.google.com/help/faq.html”. This functionality can also be obtained through the Advanced Web Search page, under occurrences.

In URLs, words are often run together. They need not be run together when you’re using allinurl:. In Google News, the operator allinurl: will return articles whose titles include the terms you specify. The Uniform Resource Locator, more commonly known as URL, is the address that specifies the location of a file on the Internet. When using allinurl: in your query, do not include any other search operators. The functionality of allinurl: is also available through the Advanced Web Search page, under occurrences.

author: If you include author: in your query, Google will restrict your Google Groups results to include newsgroup articles by the author you specify. The author can be a full or partial name or email address. For example, [ children author:john author:doe ] or [ children author:doe@someaddress.com ] return articles that contain the word “children” written by John Doe or doe@someaddress.com.

Google will search for exactly what you specify. If your query contains [ author:”John Doe” ] (with quotes), Google won’t find articles where the author is specified as “Doe, John.”

cache: The query cache:url will display Google’s cached version of a web page, instead of the current version of the page. For example, [ cache:www.eff.org ] will show Google’s cached version of the Electronic Frontier Foundation home page.

Note: Do not put a space between cache: and the URL (web address).

On the cached version of a page, Google will highlight terms in your query that appear after the cache: search operator. For example, [ cache:www.pandemonia.com/flying/ fly diary ] will show Google’s cached version of Flight Diary in which Hamish Reid’s documents what’s involved in learning how to fly with the terms “fly” and “diary” highlighted.

define: If you start your query with define:, Google shows definitions from pages on the web for the term that follows. This advanced search operator is useful for finding definitions of words, phrases, and acronyms. For example, [ define: blog ] will show definitions for “Blog” (weB LOG).

ext: This is an undocumented alias for filetype:.

filetype: If you include filetype:suffix in your query, Google will restrict the results to pages whose names end in suffix. For example, [ web page evaluation checklist filetype:pdf ] will return Adobe Acrobat pdf files that match the terms “web,” “page,” “evaluation,” and “checklist.” You can restrict the results to pages whose names end with pdf and doc by using the OR operator, e.g. [ email security filetype:pdf OR filetype:doc ].

When you don’t specify a File Format in the Advanced Search Form or the filetype: operator, Google searches a variety of file formats; see the table in File Type Conversion.

group: If you include group: in your query, Google will restrict your Google Groups results to newsgroup articles from certain groups or subareas. For example, [ sleep group:misc.kids.moderated ] will return articles in the group misc.kids.moderated that contain the word “sleep” and [ sleep group:misc.kids ] will return articles in the subarea misc.kids that contain the word “sleep.”

id: This is an undocumented alias for info:.

inanchor: If you include inanchor: in your query, Google will restrict the results to pages containing the query terms you specify in the anchor text or links to the page. For example, [ restaurants inanchor:gourmet ] will return pages in which the anchor text on links to the pages contain the word “gourmet” and the page contains the word “restaurants.”

info: The query info:URL will present some information about the corresponding web page. For instance,

[ info:gothotel.com ] will show information about the national hotel directory GotHotel.com home page.

Note: There must be no space between the info: and the web page URL.

This functionality can also be obtained by typing the web page URL directly into a Google search box.

insubject: If you include insubject: in your query, Google will restrict articles in Google Groups to those that contain the terms you specify in the subject. For example, [ insubject:”falling asleep” ] will return Google Group articles that contain the phrase “falling asleep” in the subject.

Equivalent to intitle:.

intext: The query intext:term restricts results to documents containing term in the text. For instance, 

[ Hamish Reid intext:pandemonia ] will return documents that mention the word “pandemonia” in the text, and mention the names “Hamish” and “Reid” anywhere in the document (text or not).

Note: There must be no space between the intext: and the following word.

Putting intext: in front of every word in your query is equivalent to putting allintext: at the front of your query, e.g., [ intext:handsome intext:poets ] is the same as [ allintext: handsome poets ].

intitle: The query intitle:term restricts results to documents containing term in the title. For instance, [ flu shot intitle:help ] will return documents that mention the word “help” in their titles, and mention the words “flu” and “shot” anywhere in the document (title or not).

Note: There must be no space between the intitle: and the following word.

Putting intitle: in front of every word in your query is equivalent to putting allintitle: at the front of your query, e.g., [ intitle:google intitle:search ] is the same as [ allintitle: google search ].

inurl: If you include inurl: in your query, Google will restrict the results to documents containing that word in the URL. For instance, [ inurl:print site:www.googleguide.com ] searches for pages on Google Guide in which the URL contains the word “print.” It finds pdf files that are in the directory or folder named “print” on the Google Guide website. The query [ inurl:healthy eating ] will return documents that mention the words “healthy” in their URL, and mention the word “eating” anywhere in the document.

Note: There must be no space between the inurl: and the following word.

Putting inurl: in front of every word in your query is equivalent to putting allinurl: at the front of your query, e.g., [ inurl:healthy inurl:eating ] is the same as [ allinurl: healthy eating ].

In URLs, words are often run together. They need not be run together when you’re using inurl:.

link: The query link:URL shows pages that point to that  URL. For example, to find pages that point to Google Guide’s home page, enter:

[ link:www.googleguide.com ]

Note: According to Google’s documentation, “you cannot combine a link: search with a regular keyword search.”

Also note that when you combine link: with another advanced operator, Google may not return all the pages that match. The following queries should return lots of results, as you can see if you remove the - site: term in each of these queries.

Find links to the Google home page not on Google’s own site. [ link:www.google.com -site:google.com ]

Find links to the UK Owners Direct home page not on its own site.

[ link:www.www.ownersdirect.co.uk -site:ownersdirect.co.uk ]

location:  If you include location: in your query on Google News, only articles from the location you specify will be returned. For example, [ queen location:canada ] will show articles that match the term “queen” from sites in Canada. Many other country names work; try them and see.

Two-letter US state abbreviations match individual US states, and two-letter Canadian province abbreviations (like NS for Nova Scotia) also work — although some provinces don’t have many newspapers online, so you may not get many results. Some other two-letter abbreviations — such as UK for the United Kingdom  are also available.

movie: If you include movie: in your query, Google will find movie-related information. For examples, see

Google’s Blog.

phonebook:  If you start your query with phonebook:, Google shows all public U.S. resudence telephone listings (name, address, phone number) for the person you specify. For example, [ phonebook: John Doe New York NY ] will show phonebook listings of everyone named John Doe in New York, NY.

related: The query related:URL will list web pages that are similar to the web page you specify. For instance, [ related:www.consumerreports.org ] will list web pages that are similar to the Consumer Reports home page.

Note: Don’t include a space between the related: and the web page url.

You can also find similar pages from the “Similar pages” link on Google’s main results page, and from the similar selector in the Page-Specific Search area of the Advanced Search page. If you expect to search frequently for similar pages, consider installing a GoogleScout browser button, which scouts for similar pages.

site:  If you include site: in your query, Google will restrict your search results to the site or domain you specify. For example, [ admissions site:www.lse.ac.uk ] will show admissions information from London School of Economics’ site and [ peace site:gov ] will find pages about peace within the .gov domain. You can specify a domain with or without a period, e.g., either as .gov or gov.

Note: Do not include a space between the “site:” and the domain.

You can use many of the search operators in conjunction with the basic search operators +, –, OR, and " ". For example, to find information on Windows security from all sites except microsoft.com, enter:

[  windows security –site:microsoft.com ]

You can also restrict your results to a site or domain through the domains selector on the Advanced

Search page.

source: If you include source: in your query, Google News will restrict your search to articles from the news source with the ID you specify. For example, [ election source:new_york_times ] will return articles with the word “election” that appear in the New York Times.

To find a news source ID, enter a query that includes a term and the name of the publication you’re seeking. You can also specify the publication name in the “news source” field in the Advanced News Search form. You’ll find the news source ID in the query box, following the source: search operator. For example, let’s say you enter the publication name Ha’aretz in the News Source box, then you click the Google Search button. The results page appears, and its search box contains [ peace source:ha_aretz   subscription_ ]. This means that the news source ID is ha_aretz   subscription. This query will only return articles that include the word “peace” from the Israeli newspaper Ha’aretz.

weather If you enter a query with the word weather and a city or location name, if Google recognizes the location, the forecast will appear at the top of the results page. Otherwise, your results will usually include links to sites with the weather conditions and forecast for that location.

Since weather is not an advanced operator, there is no need to include a colon after the word. For example, [ weather Sunnyvale CA ] will return the weather for Sunnyvale, California and [ weather 94041 ] will return the weather for the city containing the zip code (US postal code) 94041, which is

Mountain View, California.

Google Guide Advanced Operator Quick Reference  

(www.googleguide.com/advanced_operators_reference.html) provides a nice summary of the search operators grouped by type. It includes search operators not yet documented by Google, e.g.,  allinanchor:, allintext:, author:,  ext:,  group:, id:, insubject:, intext:, intitle:, location:, phonebook:, and  source:.

Understanding the SERP

A search engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Google SERP for Keywords without Localization:

Google SERP for Keywords with Localization:

Suggestions:

How the search engine works ?

A search engine operates, in the following order

1.   Web crawling
2.   Indexing
3.   Searching

Web search engines work by storing information about many web pages, which they retrieve from the html itself. These pages are retrieved by a Web crawler (sometimes also known as a spider)  an automated Web browser which follows every link on the site. Exclusions can be made by the use of robots.txt. The contents of each page are then analyzed to determine how it should be indexed (for example, words are extracted from the titles, headings, or special fields called meta tags). Data about web pages are stored in an index database for use in later queries. A query can be a single word. The purpose of an index is to allow information to be found as quickly as possible. Some search engines, such as Google, store all or part of the source page (referred to as a cache) as well as information about the web pages, whereas others, such as AltaVista, store every word of every page they find. This cached page always holds the actual search text since it is the one that was actually indexed, so it can be very useful when the content of the current page has been updated and the search terms are no longer in it. This problem might be considered to be a mild form of linkrot, and Google's handling of it increases usability by satisfying user expectations that the search terms will be on the returned webpage. This satisfies the principle of least astonishment since the user normally expects the search terms to be on the returned pages. Increased search relevance makes these cached pages very useful, even beyond the fact that they may contain data that may no longer be available elsewhere.

When a user enters a query into a search engine (typically by using key words), the engine examines its index and provides a listing of best-matching web pages according to its criteria, usually with a short summary containing the document's title and sometimes parts of the text. The index is built from the information stored with the data and the method by which the information is indexed. Unfortunately, there is not one search engine that allows to search documents by date. Most search engines support the use of the Boolean operators AND, OR and NOT to further specify the search query. Boolean operators are for literal searches that allow the user to refine and extend the terms of the search. The engine looks for the words or phrases exactly as entered. Some search engines provide an advanced feature called proximity search which allows users to define the distance between keywords. There is also concept-based searching where the research involves using statistical analysis on pages containing the words or phrases you search for. As well, natural language queries allow the user to type a question in the same form one would ask it to a human. A site like this would be ask.com.

The usefulness of a search engine depends on the relevance of the result set it gives back. While there may be millions of web pages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others. Most search engines employ methods to rank the results to provide the "best" results first. How a search engine decides which pages are the best matches, and what order the results should be shown in, varies widely from one engine to another. The methods also change over time as Internet usage changes and new techniques evolve. There are two main types of search engine that have evolved: one is a system of predefined and hierarchically ordered keywords that humans have programmed extensively. The other is a system that generates an "inverted index" by analyzing texts it locates. This second form relies much more heavily on the computer itself to do the bulk of the work.

Most Web search engines are commercial ventures supported by advertising revenue and, as a result, some employ the practice of allowing advertisers to pay money to have their listings ranked higher in search results. Those search engines which do not accept money for their search engine results make money by running search related ads alongside the regular search engine results. The search engines make money every time someone clicks on one of these ads.

Types of Internet Marketing Methods

• Display advertising: The use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness.

• Search engine marketing (SEM): A form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques.

• Search engine optimization (SEO): The process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

• Social media marketing: The process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.

• Email marketing: Involves directly marketing a commercial message to a group of people using electronic mail.

• Referral marketing: A method of promoting products or services to new customers through referrals, usually word of mouth.

• Affiliate marketing: A marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.

• Inbound marketing: Involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.

Importance of Internet Marketing

• Starting with papers, present world is now based on digital applications. Organizations and customers, both are now equipped with computers and PDAs powered by high speed internet service. This technology change had created new gateways of one-to-one relations and mass population reach. This mutual benefit boomed internet marketing in 21st century.
•  Internet marketing covers all terms used for marketing a product or service on Internet. This can be done through traditional banner, video or textual ads or by strategic moves like SEO, SMM, SEM or Emailing. The aim behind it may be to generate revenue or maintain customer`s relation or loyalty. Every competitor chooses same ways. So to be on top, organizations have to employ strategies and keep themselves ready adopt new options of marketing over internet.

What is Internet Marketing ?

• Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.
• Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO).
• For more information http://en.wikipedia.org/wiki/Internet_marketing

PPC Marketing

• Basics of PPC Advertising
• Creating Campaigns in Google Adwords
• Other tools (MSN Adcenter, Yahoo Sponsored Search, Dart Search…)

Reports and Management

• Website Position Analysis
• Introduction to Google Analytics
• Installing Google Analytics
• Basics of Google Analytics
• Visitors Reports
• Geographic Reports
• Traffic Sources Reports
• Keywords Reports
• Goals and Conversions

Off-Page Optimization (Offsite)

• Introduction to Offsite Optimization
• Submission to search engines
• Linking Building Methodology
• Types of Linking Methods
• Free Links / Paid Links
• Directory Submissions for SEO
• Social Bookmarking
• Local Business Listing (Local SEO)
• Classifieds Posting
• Forum Signatures and Commenting
• Using Blogs for SEO
• Blog Commenting
• Press Release Submission
• Article Submissions
• Video Submissions
• Social Media Optimization Techniques (Basics)
• RSS Feeds Submissions Tracking the Links and Page Rank 
  

Dynamic Website SEO

• Difference between Dynamic and Static Sites
• SEO for Wordpress (SEO Widgets)
• SEO for Joomla (Joomla SEO Plugin)
• SEO for Blogspot How to optimize the Flash Websites

On-Page Optimization (Onsite)

• Basics of Website Designing / Development
• Usability and User Experience in Website
• Onsite Optimization Basics
• HTML Basics for SEO
• Importance of Domain Names
• Website Structure and Navigation Menu Optimization
• HTML Validation using W3C
• Coding Best Practices
• Filename Optimization
• Title Tag Optimization
• Meta Tags Optimization
• Headers Optimization
• SEO Content Writing
• Page Speed Optimization Tool
• Anchor Links Optimization
• Internal Link Statergy
• Iframes / Frames effects on SEO
• Image Tag Optimization
• Footer Optimization
• Creating an HTML and XML sitemaps
• URL Rewriting Techniques (301, 302)
• Robot.txt File
• Google SEO Guidelines  
  

Keywords Research and Analysis

• Introduction to Keyword Research
• Business Analysis
• Types of Keywords
• Keyword Research Methodology
• Keywords Analysis Tools
• Competition Analysis
• Preparing a Keyword List for Project
• Localized Keywords Research

Internet and Search Engine Basics

• What is Internet Marketing ?
• Importance of Internet Marketing
• Types of Internet Marketing Methods
• How the search engine works ?
• Understanding the SERP
• Using Search Operators
• Google Search Engine Architecture
• Search Engine Algorithms
• Google Algorithm Updates
• Page Rank Technology
• Panda Update and its Importance
• Latest Updates about SEO Algorithms
• Google WebMasters Tools  

Search Engine Optimization Concepts

• Internet & Search Engine Basics
• Keywords Research and Analysis
• On-Page Optimization (Onsite)
• Dynamic Website SEO
• Off-Page Optimization (Offsite)
• Reports and Management
• PPC Marketing
• Tips & Techniques

Components of Search Engine

There are 4 main components to a search engine which will affect the results of your search.

1. The Webcrawler
• This is the part of the search engine which combs through the pages on the internet and gathers the Informat ion for the search engine. Variable features which can affect your search results include:
• Included pages
• Most search engines will find information by beginning at one page and then following all of the links on that page. It will then follow all of the links on these new pages, and so on.Therefore, if a page is not linked to from another page, it may never be found by a searchengine. Authors can include unlinked pages in a search engine by submitting them to each specific search engine.
• Excluded pages
• Some web administrators may choose to exclude their pages from search engines because they are internal pages or Intranets. Many web pages are also excluded because their content is dynamically generated from a database and a search engine cannot find it.
• Documents types
• Different search engines will search different document types. All will search HTML documents, but some will also search PDF, PowerPoint, Word, Excel, and more. 
• Frequency of crawling
• An important part of a web crawler is how frequently it retrieves information from pages. Some sites it will visit more often than others.
2. The Database (Index of the Search Engine)
• The search engine’s database is what you are actually searching. All of the information that a web crawler retrieves is stored in a database. Every time you use a search engine, it is this database you are searching, not the live internet. Variable features which can affect your search results include:
• Size of the database
• Some search engines will have extremely large databases (~12 billion pages) for you to search, while others will have comparatively small ones (~150 million pages). A small database is not necessarily worse, however, since it may offer more focused and higher quality results than a larger database.
  
• Freshness of the database
• The freshness of the database is a direct result of how frequently the web crawler retrieves new information. If the information in the database is fairly old, then your search results will suffer.
  
3. The Search algorithm
• Each search engine interprets the terms you enter into the search box in different ways. Variable features which can affect your search results include:
• Operators
• Most search engines allow you to use operators such as AND, OR, and NOT in order 2 to create complex search statements. The terms may need to be entered in upper case. Most also use the plus (+) sign to signal that a term must be included in the search results and a minus (-) sign to signal that a term must be excluded from the results.
• Phrase Searching
• Search engines will generally search for words as phrases when quotation marks are placed around the phrase. Some search engines may use a drop down menu which offers the option of searching the terms as a phrase.
• Truncation
• Some search engines will automatically truncate the terms you enter. This means that the search engine will not only search for the term exactly as you spelled it, but will also search on that term with alternate endings and as a plural. Some search engines will only search for variable endings on certain common words.
4. The Ranking algorithm
• How a search engine ranks the results of your search is possibly the most important component of a search engine. Most searches will retrieve thousands of results. Since you probably will only look through the first 1-2 pages of results, you need the most relevant results to appear first. Variable features which can affect your search results include:
  
  
• Location and Frequency
• All search engines look at the location and frequency of words in a page. If a term appears near the top of a web page, such as in the title or in the first few paragraphs of text, it is assumed that the page is more relevant than if the term is used at the bottom of the page. Pages where the words appear more frequently in relation to the other words on the page also qualifies the page as being more relevant than other web pages.
  
• Link Analysis
• This feature analyzes how pages link to each other and then uses this information to determine the “importance” of each page. If a page is linked to from a large number of other pages, then it is ranked more highly.
  
• Clickthrough measurement
• Some search engines also use clickthrough analysis. This means that a search engine might watch what results someone selects from a particular search, then eventually drop high-ranking pages that aren't attracting clicks, while promoting lower-ranking pages that do pull in visitors.
  
• Age of the Site
• Some search engines also use the age of the site for determining the factor of trust and give rank based on this factor.
  

Advantages of SEO

Search Engine Optimization helps site owners meet their various online marketing objectives such as generating leads, sales or simply building awareness.

There is more to search engine optimization than just marketing, as companies can derive many business benefits from using SEO. Let’s take a look at a few.

• Cost-effective Customer Acquisition
• There is no payment to the search engines for being indexed. This is important for high volume, low intent phrases which can be expensive in paid-search (eg ‘car insurance’). 
   
  It can also be useful for generating visitors on the long tail of search. Many companies bid on these phrases through paid-search, so giving opportunities for those who use an SEO strategy for the tail.
   
• Fixed Costs
• The cost of SEO is relatively fixed, independent of click volume. Effectively, the cost per click from SEO declines through time after initial optimization costs and lower ongoing optimization costs. Conversely, paid-search is essentially a variable cost.
   
• Brand Visibility
• Think about that search on ‘car insurance’. The big insurance companies are all desperate to make it onto the first page of Google. The ones that didn’t make it either need to buy PPC ads to be seen, which is expensive for such a competitive search query.
   
• Focus on Web Standards / Accessibility
• Designing a website for search is an exercise in designing a best practice website. Search engine crawlers notice errors in your code, so valid code is a must for SEO. And that makes for a healthier, more accessible website. Accessible for Google’s crawlers, and for people.
   
• Repeat Business
• Customers referred from search engines tend to stick around for longer. Increase customer lifetime revenues via SEO!
   
• Customer Acquisition - Targeted Prospects
• Search is demand-driven, so anybody referred from a search engine is hoping that your web page matches their search query. If it does, and you show them all the information they need to see, they may well become your next customer.
   
• Focus on Unique Content
• We are big believers in quality content. Original content. Google loves it too. And so do many SEO experts - the general advice these days is to create subject-specific content on your website, and to categorise and label that content in a way that will deliver a boost to your keyword strategy. Blogs are good for this. Remember that quality content attracts quality links. And that links are still very important for SEO. So if you invest in unique content you are building a valuable intellectual property asset that will benefit other areas of the business as well as improve your search rankings.
   
• Credibility / Brand Perception
• “Why aren’t you in Google for ‘car insurance’”? Consumers expect big brand businesses to be prominently placed in Google, so what is the effect if you aren’t on the first page or two?
   
• Findability
• Search engines allow you to find relevant web pages even if you only remember snippets of information. A song lyric, a company name, a product review, a person.

Search Engine Optimization (SEO)

What is SEO ?

Search engine optimization is the process of generating traffic to a website from search engines via organic search results. SEO is one of the most powerful tool for generating online traffic which helps a company in generating new customers. SEO process involves various techniques like website planning, business analysis, keyword research, onpage optimization, link building strategy and reports management.

Search Engine Optimization

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.

Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.